Case Studies

View Case Study on Churn Management

Churn Management – Win back dormant customers

Lumata’s proactive churn management solutions are powered by self-learning predictions and are designed to help Operators in markets with high mobile penetration and high churn rates. Our solutions deliver anti-churn, win back and inactivity-prevention campaigns enhanced by an embedded predictive analytics engine that draws on historical data to predict churn propensity.

In this customer case study, the challenge was to stimulate usage amongst very low to non-existent customers and increase the level of activity by stimulating higher usage. Further, win-back customers before they turn inactive and churn.

Read the complete case study to know how Lumata’s Churn Management solution resulted in a higher frequency of recharges.

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View Case Study on Advertising Solutions to promote subscriptions

La Repubblica

La Repubblica, a leading Italian publisher wanted to evolve its traditional business model to grow new channels of advertising and subscription-led revenue across digital and mobile.

In this customer success story, Lumata implemented a unique solution via dynamic Banner Creator Tool to promote subscriptions on La Repubblica's web app.

Read the complete case study to know how La Repubblica web app achieved number 1 status in the news category on the Italian Apple App Store for the duration of the campaign.

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View Case Study on Advertising Solutions to promote subscriptions
 
View Case Study on how Lumata designed a next generation bonus and Loyalty programme for MTS

MTS

Lumata combines big ideas with a deep understanding of Telco customer behaviour to create loyalty programmes that stand out from the crowd. We focus on creating differentiated Telco offerings in partnership with brands that your customers love.

In this customer case study, MTS with over 100Mn subscribers wanted to create a customer loyalty programme that was innovative, yet simple to understand and rewarded customers on monthly spend.

Read the complete case study to learn how Lumata designed a next generation bonus and Loyalty programme for Russia's largest mobile operator.

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View Case Study on Mobile Loyalty Programme

EE - Orange

One of the longest running mobile loyalty programmes of all times Orange Wednesday is a perfect example of how brands can design loyalty campaigns. Orange Wednesdays has recently completed 10 years is running and is considered one of the most iconic marketing ideas of all times.

The challenge was to try and boost the worst-performing day of the cinema-release week and increase purchase of cinema tickets.

The success in the UK has led to the programme being rolled out across 8 European countries. The programme continues to deliver strong results in terms of brand awareness and churn reduction for Orange and incremental footfall for cinemas as it enters its 7th year.

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View Case Study on Mobile Loyalty Programme
 
View Case Study on Real time Loyalty

Real-time loyalty for Tier-2 Operator

At Lumata, We focus on creating differentiated Telco offerings in partnership with brands that your customers love. Concepts we have created include Orange Wednesdays Film Sponsorship, Recharge & Instant Win and ‘Badges’ – our next generation loyalty programme with gamification. Our 20+ loyalty programmes have an average life of 3-5 years and reach more than 100Mn consumers.

In this case study, read we how achieved the challenge of stimulating usage, and retain high risk mid-high ARPU churn customers so as to extend the retention period over 3 months.

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View Case Study on Real time Marketing for a tier-1 operator

Real-time marketing for Tier-1 Operator

Lumata’s Real-time Marketing Platform helped the operator generate $4m in revenue from 50 different limited-time offers in just 3 months. 40% of the revenue was generated from low ARPU segments.

Read the complete case study to know how we helped a tier-1 Operator identify prepaid customer base with an average ARPU of $10 and target them with tactical and limited-time offers.

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View Case Study on Real time Marketing for a tier-1 operator
 
View Case Study on Real time Marketing for voice usage stimulation

Real-time marketing for voice usage stimulation

With Lumata’s Real-time Marketing the average voice usage increased 2-4 times across the segmented groups. Additionally, the average recharge rate also increased 2-3 times across segmented groups when compared with control group data.

Rad the complete case study to know how we used targeted micro-segmented approach to minimise revenue cannibalisation from offers and increase daily voice usage amongst very low voice usage customers

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View Case Study on ARPU uplift and churn reduction for tier 1 operator.

Telecom Italia

With over 5Mn site visits per month and 2Mn+ redemptions, the programme continues to exceed expectations of ARPU uplift and customer satisfaction Index scores, delivering payback within the 1st quarter of launch.

Read the complete case study to know how Lumata helped Telecom Italia to increase the pre-paid customer ARPU, reduce churn and drive traffic to www.tim.it web portal as part of its overall marketing strategy.

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View Case Study on ARPU uplift and churn reduction for tier 1 operator.
 
View Case Study on Content Monetisation on DSTK platform.

Content monetisation for telco operator

Lumata’s Content Monetisation solutions are designed to remove the complexity of managing a network of content providers, improving subscriber satisfaction, and increasing revenue opportunities through targeted promotions. Lumata provides a solution battle-tested in some of the most complex VAS environments.

In this case study, we talk about how we helped a leading Telecom operator monetize the DSTK platform. 

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View Case Study on Content Monetisation for a tier-1 operator

Content monetisation for Tier-1 operator

Operators around the world are looking for new sources of revenue to augment declining voice and messaging revenues. Operators hold highly qualified information about customers spanning demographics to brand preferences that take out any guesswork in targeting mobile ads.

In this case study, we talk about how we helped a Telecom operator to grow its subscription by 30% and user engagement improved from 4% previously to 11%.

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View Case Study on Content Monetisation for a tier-1 operator
 
View Case Study on Customer Data Monetisation for a tier -1 operator

Customer Data Monetization through targeted display advertising

To aptly Monetize the customer data of Tier one Telecom Operator and increase display advertising on Mobile.

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