Lumata’s proactive churn management solutions are powered by self-learning predictions and are designed to help Operators in markets with high mobile penetration and high churn rates. Our solutions deliver anti-churn, win back and inactivity-prevention campaigns enhanced by an embedded predictive analytics engine that draws on historical data to predict churn propensity.
In this customer case study, the challenge was to stimulate usage amongst very low to non-existent customers and increase the level of activity by stimulating higher usage. Further, win-back customers before they turn inactive and churn.
Read the complete case study to know how Lumata’s Churn Management solution resulted in a higher frequency of recharges.
Lumata combines big ideas with a deep understanding of Telco customer behaviour to create loyalty programmes that stand out from the crowd. We focus on creating differentiated Telco offerings in partnership with brands that your customers love.
In this customer case study, MTS with over 100Mn subscribers wanted to create a customer loyalty programme that was innovative, yet simple to understand and rewarded customers on monthly spend.
Read the complete case study to learn how Lumata designed a next generation bonus and Loyalty programme for Russia's largest mobile operator.
One of the longest running mobile loyalty programmes of all times Orange Wednesday is a perfect example of how brands can design loyalty campaigns. Orange Wednesdays has recently completed 10 years is running and is considered one of the most iconic marketing ideas of all times.
The challenge was to try and boost the worst-performing day of the cinema-release week and increase purchase of cinema tickets.
The success in the UK has led to the programme being rolled out across 8 European countries. The programme continues to deliver strong results in terms of brand awareness and churn reduction for Orange and incremental footfall for cinemas as it enters its 7th year.
At Lumata, We focus on creating differentiated Telco offerings in partnership with brands that your customers love. Concepts we have created include Orange Wednesdays Film Sponsorship, Recharge & Instant Win and ‘Badges’ – our next generation loyalty programme with gamification. Our 20+ loyalty programmes have an average life of 3-5 years and reach more than 100Mn consumers.
In this case study, read we how achieved the challenge of stimulating usage, and retain high risk mid-high ARPU churn customers so as to extend the retention period over 3 months.
With Lumata’s Real-time Marketing the average voice usage increased 2-4 times across the segmented groups. Additionally, the average recharge rate also increased 2-3 times across segmented groups when compared with control group data.
Rad the complete case study to know how we used targeted micro-segmented approach to minimise revenue cannibalisation from offers and increase daily voice usage amongst very low voice usage customers
With over 5Mn site visits per month and 2Mn+ redemptions, the programme continues to exceed expectations of ARPU uplift and customer satisfaction Index scores, delivering payback within the 1st quarter of launch.
Read the complete case study to know how Lumata helped Telecom Italia to increase the pre-paid customer ARPU, reduce churn and drive traffic to www.tim.it web portal as part of its overall marketing strategy.
Lumata’s Content Monetisation solutions are designed to remove the complexity of managing a network of content providers, improving subscriber satisfaction, and increasing revenue opportunities through targeted promotions. Lumata provides a solution battle-tested in some of the most complex VAS environments.
In this case study, we talk about how we helped a leading Telecom operator monetize the DSTK platform.
Operators around the world are looking for new sources of revenue to augment declining voice and messaging revenues. Operators hold highly qualified information about customers spanning demographics to brand preferences that take out any guesswork in targeting mobile ads.
In this case study, we talk about how we helped a Telecom operator to grow its subscription by 30% and user engagement improved from 4% previously to 11%.