Monetise customer data with advertising
Operators around the world are looking for new sources of revenue to supplement declining voice and messaging revenues.
They need to look no further than the customer database they have built over time. This database contains highly qualified information about customers spanning demographics to brand preferences that take out any guesswork in targeting mobile ads.
Lumata’s Expression Advertising product, backed by years of experience in working with operator data and running a successful mobile ad network, is designed to help operators convert this data into new revenue streams.