In a market where consumers perceive services provided by their telco as commodities, generating genuine loyalty is a persistent challenge.
Your customers are demanding ever greater incentives for their loyalty, attracted by disruptive OTT alternatives and competitive offers on data, airtime, and SMS. This can lead to a spiral of value destruction unless you use a truly differentiated approach.
Lumata combines big ideas with a deep understanding of telco customer behaviour, to create loyalty programmes that stand out from the crowd.
We focus on creating differentiated telco offerings in partnership with brands that your customers love. Concepts we have created include Orange Wednesdays Film Sponsorship, Recharge & Instant Win and ‘Badges’ – our next generation loyalty programme with gamification. Our 20+ loyalty programmes have an average life of 3-5 years and reach more than 100Mn consumers.